IOU Growth Cockpit — Islamic Online University Indonesia

Brand Audience & Social Growth Telemetry

3 Akun Resmi: IOU Bahasa, Khazilmu, Peduli Cendekia

Total Followers / Audience

41.850

@ioubahasaindonesia: 21.850 87.4% Target

Rata-rata Engagement Rate (ER)

8.33%

Top: Khazilmu 11.53% • High Organic Virality

Monthly Organic Reach & Interaksi

59.500

6.159 Likes, Saves & Shares

Alur Produksi & Gatekeeper QC

4 Tasks

2 Approved ✓ 2 Pending QC ⏳

Paid Acquisition & Meta Ads Intake Engine

Intake Admisi Spring 2027

Total Ad Spend (Bulan Ini)

Rp3.950.000

100% Meta Ads • 4 AdSets Aktif

Total Leads WhatsApp

4 Leads

Akhwat: 2 • Ikhwan: 2

Rata-rata Cost Per Lead (CPL)

Rp28.214

✓ Di bawah batas max (Rp35.000)

Nilai Pendaftaran Baru (ROAS)

Rp7.000.000

ROAS Riil Admisi: 2.85x

Ecosystem Multi-Brand Tracking Matrix

Tracking followers, target bulanan, engagement rate, dan status operasional 3 akun

Brand / Akun Resmi	Fokus / Pilar	Followers Saat Ini	Progress Menuju Target	Rata-rata ER	Monthly Reach	Status

Balanced Funnel Budget Guardrail

Alokasi disiplin harian untuk mencegah overspend dan ad fatigue.

Rule 50k / 150k / 150k

TOFU (Awareness) Rp50.000 / hari

Edukasi fiqih, bahasa Arab & parenting syariah.

MOFU (Consultation) Rp150.000 / hari

Silabus program, prospek karier & beasiswa.

BOFU (Direct Sales Admisi) Rp150.000 / hari

Pendaftaran Gelombang 1 Spring 2027.

Active Meta AdSets & Health Matrix

Monitoring real-time Meta Marketing Graph API v21.0

Account: act_1167654104207989

AdSet Name	Funnel / Gender	WhatsApp Dest.	Daily Budget	Frequency	CPL	Health Status	Quick Action

WhatsApp Lead Manager & LQS Telemarketing

Distribusi dinamis berbasis gender & nomor CS resmi IOU

CS Akhwat: 0821-2535-1100 CS Ikhwan: 0813-1886-6500

Lead Ref	Nama Lengkap	Gender	Program Minat	CS Bertugas	Status Konversi	Action

System Guardrails & API Key Vault

Konfigurasi aman parameter iklan dan nomor kontak resmi

Kanban Content Pipeline (Socilift Flow)

6 Stages produksi dari Ideation, Scripting, Take, Editing, Scheduled hingga Published

💡 Ideation 0

✍️ Scripting 0

🎬 Take Konten 0

✂️ Editing / QC 0

🗓️ Scheduled 0

🚀 Published 0

Content Editorial Calendar

Jadwal rilis konten media sosial & ads lintas brand

Tanggal Publish	Brand & Platform	Topik / Hook	Format & Funnel	PIC	Status	Aksi

SINGLE GATEKEEPER Supervisor Review: Fajar Indra P.G.

QC Produksi Desain & Copy

Skoring 4 Matriks: Brand Identity (25) + Shariah (25) + Hook (25) + CTA (25)

ID Task	PIC & Role	Nama Task & Brand	Output Status	QC Status / Skor	Gatekeeper Action

Spring 2027 Intake

Gelombang 1 (Early Bird)

Target 150 Leads, Early Bird 20% Discount. Fokus verifikasi berkas awal.

Target Enrolled

45 Mhs

Marketing Targets & KPI Guardrails

Social Media Content Performance & ER

Benchmark Engagement Rate (ER), Hook Rate (3-sec), dan Hold Rate

Brand & Platform	Topik Konten	Reach / Impressions	Interaksi (Likes/Saves)	ER (%)	Hook / Hold Rate	Status

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VisiMar AI Copilot & Creative Intelligence

Asisten cerdas untuk generate angle hook viral, review copywriting syar'i, dan rekomendasi adset

Executive Cockpit Overview